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Your vision statement looks great in the company reports, but are your
people truly aligned behind it? When you talk to your people about
the company vision do they normally respond with comments on the vision launch event
rather than what the vision actually means to them? Do they understand
it and believe in it? Are they enrolled?
If your vision is nothing more than a pretty wall plaque your people are going to have difficulty relating to
it in terms of the real work that they do every day.
Building awareness and understanding are typically given minimal
attention in the desire to get the vision out there.
Macro Perspectiv can help build that awareness and understanding in your people, leading to no
waffle action plans specifically designed by and for the different teams or areas of
your company.

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